PPC Services

Speicalized Goolge Ads for Hardscape/Concrete Contractors that bring you more quality leads

Paid Advertising for Hardscape Contractors that Drives Real Results.

Help Your Customers Find You, Wherever They Search.

Local Service Ads

Google Local Service Ads is a pay-per-lead service which allows you to advertise your business at the very top of Google’s search results page.

Google & Bing Ads

Google and Bing Ads allow you to show up in the paid listings at the top of Google and Bing search results pages when customers search for your services.

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Facebook Ads

Facebook Ads allows you to run advertising campaigns to target individuals of any specific demographic.

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Google Ads That Get Hardscape Contractors Leads That Grow Your Business

If any of the below sounds like you, you’ve come to the right place:

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You’ve run Google Ads but haven’t gotten a good return.

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Your ad results are stale and stagnant

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You get more leads from word of mouth than you do your paid ads.

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Your competitors seem to be kicking your butt with their ads and you don’t know why

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You’ve run Google Ads but don’t know what you are doing.

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Your Cost per lead has gone up and you can’t figure out why.

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The leads you get are sporadic and not high quality.

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You’re getting bad leads because your marketing company doesn’t understand your business.

Unveiling the Promises of PPC Services

Potential benefits of PPC include increased site visitors via boosted page views improved conversions raised Quality Score’s value (for Paid Search solutions) and success among ever-increasing size competing landscapes

Benefits of PPC

Research/Design
Utilizing keyword research we will design a campaign that will focus on the key services you want to highlight.

Landing page Design
It’s critical to ensure the landing pages for the ads are high quality and convert customers who land on them.

Tracking/Monitoring
We employ call tracking numbers on all our campaigns so we can track, monitor, and adjust our campaigns to drive the highest ROI for our customers.

Initiating Your PPC Campaign

The first step is setting specific goals for the campaign. Then, keyword research tools are utilized and metrics are analyzed to identify relevant keywords that align with your website’s content.

Next comes creating an ad that should be well-informed and customer-focused while also having attention-grabbing headlines, simplicity, relevance for the audience, and highlighting unique selling points, as well as including strong calls-to-action along with appealing emotionally resonant solutions

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Potential benefits of PPC include increased site visitors via boosted page views improved conversions raised Quality Score’s value (for Paid Search solutions) and success among ever-increasing size competing landscapes

Exploring the Functional Core

Creating High-Performing Google Ad Campaigns that Drive Business

Creating, testing and implement Google ads campaigns are just one piece of the puzzle. In order for your ads to work optimally, your website needs to be design so that the landing page have a high quality score and conversion rate.

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PPC campaigns also provide various ways of refining and optimizing your target audience. Search engine optimization tactics for reaching potential customers are also one way of boosting your PPC results.

The Bottom Line – To Click or Not to Click

A/B testing plays a vital role in identifying successful elements that can be optimized within campaigns. Likewise, effective budget control and increased return on advertising spend (ROAS) rely heavily on efficient bid optimization techniques. However, the effectiveness of these practices depends greatly on how well insights gained from tests are interpreted and applied. Selecting the right platform for your PPC campaigns like Google Ads or Facebook Ads requires mastery in navigating their interfaces.

Continuous management of ad spending through A/B testing techniques, bidding optimization methods, and thorough analysis plays a critical role in achieving sustained growth over time. To strike an optimal balance between these approaches will maximize outreach while ensuring effective user interaction with your ads lies at the core of long-term success.

PPC AD Copy and Keyworks that get Your Ads to Perform Quickly.

If you are looking for a company that has the keywords and strategy in place to quickly get leads in the door, we are you company. It’s all part of bigger plan to help you scale your company. Call Citadel Hardscape Marketing now to schedule your strategy meeting.

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FAQ’S

Frequently Asked Questions.

What is a PPC service?

PPC (pay-per-click) service is a type of digital advertising that requires advertisers to pay for each click on their advertisements. It serves as an effective means of increasing website traffic by directing users to specific web pages through paid ads.

Does a click represent a lead?

No, a click just means the searcher has clicked on your ad and is taken to your landing page or website. To get a lead you will need to get the person to call or fill out a form.

What makes a good converting landing page for the ad?

There are really two things that make a good landing page.
1. The page needs to quickly give the searcher the info they need to make a decision and
2. The page needs to capture their desire to engage quickly.

Why should I hire you verses do it myself?

People who don’t know how to set up their ads and adjust them regularly can easily waste time and thousands of dollars. We are experts and provide results quickly so that you never question your decision.

What Are PPC Advertising Services?

The services provided by PPC advertising involve a payment made by advertisers for each click on their ad. This allows the advertiser to only incur costs when there is an actual click generated from their advertisement

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